How did this rebel overturn the silver-spoon world of Paris haute couture, ushering in the heady, revolutionary era of Cool Britannia? And why, at the height of acclaim and power, did he shockingly put an end to it all? Lee Alexander McQueen's story is told here in six chapters, each created chronologically around a pivotal moment in his life coinciding with the launch of a new McQueen collection at one of his revolutionary fashion shows. Archive footage is fused with insights from his family, close friends, collaborators and partners, ultimately celebrating this radical and mesmerizing genius of profound influence.